A series of logos for a sweets shop concept designed to convey an artisanal, everyday treat.
The elected option uses the "g" to create a halo, alluding to the heavenly, good-to-be-bad, treat-yo-self nature of indulging in desserts. Several hand drawn type options were explored before landing on a custom monoline logotype.
Unchosen options reflect varying degrees of the other brand elements: artisan, indulgent, special treat, and cherry-on-top type of sweets.
Sweets Shop Branding